What Makes A Great Local Website Design
What makes a great local website design? Your first thought is naturally how attractive you can make your new website appear. Utilizing the proper page layout and using pertinent and attractive graphics, as well as utilizing various attractive fonts will add to the appeal of your new website. However, the truth is local web design will encompass much more than just aesthetics. Before your website gets seen by visitors it first has to survive the scrutiny of the search engine robots. It is not optimized properly; your website will never rank high enough to get any visitors.
Local Website Designers What they Do First
Before they can design your new website they must first consider who your target audience is.
Ask yourself this question “what do you expect your website to provide to your business?”. Once you know what you expect your website to deliver, you can determine who your target audience is, and optimize your website to appeal to that audience.
Optimizing Your Local Website
Your website has no value to your business if people can’t find it on the web. When designing a website, there are many search engine optimization (SEO) practices that must be included in your design. When creating new pages for your website, make certain each page is labeled properly. The title should contain keywords that will appeal to your target audience. Adding attractive images to your pages has little value unless they are properly tagged with alternate text that describes each image. Search engine robots cannot see pictures, they can however read the alt text that you provide with each image, and if you geotag that image to a preferred location, it too will increase your SEO.
Example: “Sayville Web-Design” The GEO tag is Location (Sayville) the keyword in the alt text is (Web-Design). Always label your images with at least a keyword phrase, if you can also geotag that image all the better.
Easy to Use Website Navigation:
Web site navigation is simply making your great local website design Easy for your visitors to find what they’re looking for. A good local website designer will make a website user-friendly. This will make your website more likely for your visitor will find what they are looking for.
If your visitor doesn’t find what they’re looking for easily more than likely they will leave. Providing good navigation around your local website design will make it a user-friendly experience. Using primary navigation and secondary navigation such as category menus, article menus, internal linking, and even a search box, will increase the value of your website. You will also want to provide a site map to be utilized by the search engine robots.
Keep Your Web-Design Simple
A unique, simple layout is almost always preferred over a complex, difficult-to-follow web design. I realize it’s very tempting to pack your website with many graphics and images it can sometimes be overwhelming. I do however agree that a well-placed image properly labeled does add to the attractiveness of your site. Just want to avoid having your website look like a jumbled-up mess.
Search engine optimization (SEO).
As an Internet marketing strategy, SEO considers not only how search engines work, but what people search for. The keywords they use most often, and what keyword phrases they type into search engines, and which search engines are preferred by their targeted audience. Optimizing a website is a skill that will have to be learned if you plan on doing your own SEO. Doing extensive research is a time-consuming job that should be done by an experienced SEO expert. Don’t skimp when it comes to building your brand. Contact the experienced professionals at” Mobile Website Design Sayville, NY” to handle all of your logo and web design, and SEO needs. We can be reached by phone, at 516 4586448 or by email: bill@websitedesigninsayville.com
Regards
William Morgan