QR codes are those little square two-dimensional barcodes that you’re beginning to see in advertisements, posters, and even on driver’s licenses, and business cards. In most cases, there are square dimensional black and white barcode. However, it is possible to use colors and two-dimensional barcodes are also becoming more popular because they can store more information. QR codes to become popular in marketing material and can be easily read by any smartphone. QR stands for quick response code and is an ideal marketing instrument.

How do QR Codes Work

Here’s how QR codes work with a smartphone. The smartphone owner can download a QR reader, and then simply point their phone at a QR code which could be in a newspaper, or on a poster. The QR reader will immediately open up a browser on the smartphone. From there you are taken to any destination that the QR code is programmed to bring you to. From a simple website to a link to a video or a Facebook profile just about anything a modern cell phone is capable of doing. These QR codes will bring the visitor to any of the above-mentioned locations without the hassle of typing in a complicated web address. The goal is that the QR code will lead the user to a sale, a promotional offer, or simply provide a variety of additional information.

 QR code Marketing Plan

There are many different ways a business can use QR codes the more creative the better. They are remarkably simple to create using the many free and paid QR code generators that are available online. It is a simple fill-in-the-blank form that is easy to follow. You enter the information you want the QR code to redirect to, and the QR code generator creates a QR code for you. You print out that QR code and use it on any of your advertising champagne. Whenever that QR code gets scanned the person who scanned it, they will be brought to the destination you programmed it to. Smartphone users can just scan the QR code rather than type in a long complicated web address.

QR Codes are Showing up Everywhere

Smartphone use has skyrocketed so has marketing with QR codes become more popular. With all the various uses of these QR codes businesses large and small are using this technology. To make it a point to be on the lookout for these QR codes you would be surprised to see how often they’re being used. The first place I’ve noticed them isn’t newspaper advertisements and magazine ads directing the smartphone user to simply scan the code for more information.

Local Businesses are using QR codes to promote business

Local businesses that were reluctant to use QR codes have now discovered how easily they are generated and how much information they provide. At first, they were just used for simple tasks such as displaying store hours but have grown into an advertising tool. Savvy business owners are using these codes to present special offers to customers. A passerby can scan the QR code in the front window of the business and be informed of the promotion that may interest them. The here is that they probably turn a passerby into real customers that appreciated their efforts.

Examples: How QR Codes Work

Car dealerships love these QR codes as they can display all the information about a new or used vehicle simply by providing a QR code in the window of that vehicle. When the QR code is scanned the smartphone user is brought to a detailed webpage or even perhaps a YouTube video describing the car and more details in a new and sophisticated manner.

Another way to market QR codes

The real estate business has embraced QR codes all they do is put a code on their real estate signs allowing the interested buyer to get more information about the property. These are just some of the places that I’ve noticed QR code marketing, remember the possibilities are unlimited. To find out more about QR Code functions. Contact me at Mobile Website Design Sayville, NY. http://websitedesigninsayville.com
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This registered trademark applies only for the word “QR Code”, and not for the QR Code pattern (image).