5 ways a Website Redesign can Help Grow your Business
Website Redesign To Get Your Business Phone Ringing
A website redesign is necessary when your website is not producing for you. Your website should be your 24 hours a day, seven days a week salesperson. A website should clearly explain what it is you do, and what services you provide. What product you might be selling? However, no one can find your website because it’s not on page 1 of the search engines for the search term that is most beneficial to your business.
Anyone can build or redesign a website and claim they’ll get you on page 1 of Google. That is relatively easy because they will get you ranked for a keyword that no one searches for. When there is no competition for the keyword you will easily be on page 1 of the search engines. Unfortunately, no one will see it because it is a keyword that is so obscure nobody searches for it.
You may be doing all the right things, but if your website isn’t showing up in search results then no one will find you. Make sure to optimize it so that people can easily navigate and learn about what products or services are available for you!
If you have had your website for a while and it doesn’t produce the desired results, you should seriously consider a website overhaul. Your website may be obsolete or ill-equipped to cope with technological changes or customer demand. A well-crafted website will help clients find what they are looking for quickly and easily. However, no one will get to see your website if it does not pass the evaluation of the search engine. Examples: Does that have value for the reader? Is it Properly structured?
Website Redesign Using SEO Skills
As a business owner, you are familiar with the keywords people would use to find a business such as yours. Experienced website designer with some SEO (search engine optimization) skills will search that keyword to show you the exact number of searches conducted for that term every month. In a highly competitive business environment, highly competitive keywords will take longer to rank and get you results.
Another reason to consider a website redesign is that your old site is not user-friendly. I mean that it does not adjust well to the different size devices such as tablets and smartphones, etc.
Your website must be responsive and have a click function to call, so smart phone users can click a button on their phone and be connected to your business. If you do not have a tap-to-call control on your website when viewed on a cell phone, the user must try to remember your phone number, switch to phone mode, and dial it.
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Website Redesign Uses Search Engine Optimization
When selecting an agency to do your company website redesign, it’s essential to choose one with experience in SEO – Search Engine Optimization. This is critical when revamping a website because it ensures that search engines like Google can find and index your website accurately and efficiently. The result of this is increased visibility on the web and more potential customers visiting your website. An experienced agency will also be able to create a modern design that is both aesthetically pleasing and functional and structured correctly.
By selecting an agency that specializes in website redesign, you’ll have the assurance that your website will be built with the customer’s needs in mind. Not only is it important to make sure customers can easily find what they need on your site, but also that they are engaged and able to interact with your website and products or services appropriately. With a proper website redesign, you can ensure maximum visibility for your business while providing an enjoyable experience for readers.
re-design your website page by page
Another reason for a website redesign is your original site tried to cover every service you provide on one page. A one-page website is much less expensive than a full website, but should only target one topic. Every page on your website stands alone in the eyes of the search engine, (Google, Bing, Facebook, YouTube, and so many more). For every service or product, you provide, you should have a separate page on your website describing that product or service in detail.
There are many more reasons why you should consider a custom website redesign. The most important I’ve already discussed. If it is not delivering new business to you. It is not doing its job. If you had an employee who was not doing his or her job. You would either retrain or replace them with someone could get the job done properly.
The same scenario should be applied to your website. A website is not a once and done project. You must constantly be adding new, fresh, relevant content to it, keep it updated and operating at top speed.
Professional Website Redesign
When done right, a website redesign can bring more visitors to your website and increase sales or conversions from customers who already know about you. Ultimately, this means more success and growth for your company. Don’t hesitate to invest in quality web redesign if you’re looking to give your business a boost.
By choosing an experienced agency with a track record in website redesign, you can rest assured that your website will be designed and structured correctly for customers and search engines alike. Your potential clients will appreciate an aesthetically pleasing design, as well as find it easier to navigate around and access the information they need. With increased visibility on the web, more visitors can find your site quickly and easily – meaning more potential customers for you! So when you’re ready for a website redesign, make sure to choose an agency with expertise in SEO and customer experience – so you can maximize the benefit of your investment.
Local Website Designer & SEO Specialist
Welcome to my website! Allow me to formally introduce myself – I’m Bill Morgan, and my passion is to help businesses like yours take their online presence to new heights.
Imagine having a sleek and modern website that not only looks professional, but also stands out in search engine rankings. That’s where I come in as an SEO specialist. I can create a website that not only looks amazing, but also has the power to convert visitors into customers.
At the end of the day, my goal is to help your business grow. So let’s work together to build a website you’ll be proud to show off, and watch as your business goes to the next level. You can always call me direct @ 516-458-6448 or email: bill@websitedesigninsayville.com
Find us on Google Map ; https://g.page/r/CS5K9DgFyIPPEB0/review
Website Maintenance to Avoid Website Redesign in the future
After a custom website redesign, you should seriously consider a website maintenance service. These services provide monthly reports letting you know exactly where you stand compared to your competition. Keeping the website updated and running smoothly will prevent you from ever having to redesign it again for lack of production.
When you have a website maintenance program, you will get a monthly report describing what keywords your website is focused on and where you stand in the rankings compared to your competition.
The more information you have about the performance of your website, the easier it becomes to optimize it for a specific service you provide.
In my opinion, redesigning your current website to make it more productive and then adding a maintenance program to the finished product is a smart business move. Hiring a web designer proficient in SEO (search engine optimization) will ensure you are not wasting your money.
Website Redesign Is Not a Do It Yourself Project
So many business owners make the mistake of building their website. And I understand this is very tempting only to spend a small amount of money to get a website. However, you will pay an enormous amount of time creating the content. Do-it-yourself website designers spend more time on how pretty their website looks than how productive it will be.
A good-looking modern, responsive website is essential. I am in no way trying to diminish that. But the content on the website and the value it provides to a person searching for your service matter the most.
The search engine that will deliver the user to your site does not care about pretty. The Search engine (Google, Bing, Etc.) cares about content. The content on your website page must satisfy the searcher’s needs who entered a particular keyword.
The search engine will continue to send visitors to your website if it does. Suppose the user gets there and clicks off immediately. This indicates that this page had no value to that user to the search engine.
That particular action is called bounce rate, and if your bounce rate is high. Your website will be punished. Building your website can be your most significant waste of time and money if your website does not deliver new business. It is useless, just another unnecessary business expense.
When you hire a professional that cares about your business to build your site. You have someone to hold accountable for its success or failure. Successful websites pay for themselves—hundreds of times over.
If you are considering redesigning your website. Please consider us. We are here to help. We believe in a free consultation. We care about every business we work with. If you are ready to turn your website into your best salesperson and get your phone ringing with new business. We are waiting for your call. 516-458-6448
